Are you thinking that you want to attract customers through your company’s homepage?
SEO is a measure to rank your website higher in search engines and increase the number of traffic and inquiries.
You may think, “Isn’t it difficult because major sites are also ranked high?”, but if you develop a strategy and work on SEO correctly, it is not that difficult to attract customers to your homepage.
Therefore, in this article, we will introduce seven measures for those in the house cleaning and janitorial industry to increase customer attraction through SEO.
Table of contents
7 ways house cleaning companies can use SEO to attract more customers
So without further ado, here are 7 ways house cleaning companies can succeed with SEO.
I will explain them one by one.
1. [Keyword selection] Aim for compound keywords that customers search for
It is no exaggeration to say that the most important thing in SEO is “keyword selection”.
Depending on which keyword you want to rank for,
- Difficulty level of top display
- Expected number of accesses
- Ease of connection to inquiries
will change.
First, think carefully about what keywords your potential customers are likely to search for.
We recommend that you aim for “compound keywords” that consist of a combination of multiple words.
Single keywords such as “house cleaning” and “air conditioner cleaning” have many competitors aiming for high rankings, making SEO difficult.
On the other hand, if you use compound keywords like “house cleaning Ebisu” or “air conditioner cleaning Urawa”, you can narrow down your rivals.
Generally speaking, the more words a search keyword has, the less competitive it is and the easier it is to rank high.
Although this is just an example, we have put together examples of compound keywords that are effective for SEO for house cleaning companies, so please refer to them as well.
Examples of effective compound keywords in the house cleaning industry | |
keyword | Concrete example |
House cleaning (service content) + area name | “House Cleaning Yokohama City” |
House cleaning (service content) + area name + conditions | “House cleaning Tokyo plumbing” |
Keywords related to your concerns (3 to 4 words) if you are “looking for a cleaning method” or “have trouble/want to know something related to cleaning” | “Get rid of air conditioner odors” |
If you would like to learn more about the specific process of keyword selection and how to use the tools, please check this article.
How to choose important keywords for SEO | Explaining 5 selection procedures and effective strategies -webma-
2. [Site structure] Separate pages for each cleaning location
Separate pages for each cleaning location (service content).
The general rule of SEO is to set one keyword per page as a target keyword.
Rather than providing measures for each service such as “toilet cleaning,” “kitchen cleaning,” and “air conditioner cleaning” all on one page, we have dedicated pages for each service.
By doing so, your page will be more likely to be ranked high for keywords such as “Toilet Cleaning Ebisu,” “Air Conditioner Cleaning Ebisu,” and “Kitchen Cleaning Ebisu.”
This is because Google emphasizes the “relevance between the search keyword and the page” when determining search rankings.
By narrowing down your page to one theme, you can increase its relevance to search keywords.
3． [Using keywords] Include the keywords you want to rank high on
Use the keywords you want to rank for in the title and meta description (page summary).
The title/meta description is a meta tag that tells search engines what the page is about.
By including keywords in the title and meta description, you can tell Google that this page is highly relevant to this keyword.
For example, if you are targeting the keyword “house cleaning Ebisu” on the home page.
The title also uses the keywords “house cleaning” and “Ebisu” as shown below.
Please note that the more keywords you include, the easier it will be to rank high.
Including too many keywords or simply listing keywords can lead to penalties such as being removed from search results.
Write a title and description that is natural for human search users to read.
4. [Content] Prepare the content that customers want
Google’s philosophy is to put the user first.
To create a site that is SEO-friendly, you must provide useful content that search users want.
Here, we will briefly introduce five pieces of content that you should have on your home cleaning company’s website.
- Price information
- Customer testimonials/reviews
- Compatible area
- Cleaning video/before and after
- Reservation calendar
Price information
Be sure to clearly state your prices on your homepage.
Price is the most important information that customers consider when deciding on a vendor, and there is a high demand for it.
Please be sure to clearly state the fees as well as the specific content and scope of your services.
Customer testimonials/reviews
If you are considering a service, “customer feedback” can be helpful in determining the quality of the service.
Many people want to look at objective reviews before deciding whether to request a service or not.
The more good reviews you have, the more trust you will receive from your customers.
Google also evaluates whether a site is updated properly.
“Customer testimonials” is content that is relatively easy to update, so it is a good idea to continually post the latest reviews.
Compatible area
When considering a house cleaning company, many people wonder, “Are they available in my area?”
Therefore, it is important to clearly indicate the applicable areas.
If you are aiming for a high rank based on “region name”, increasing the content that includes the region name on your site may have a positive effect on your ranking.
Cleaning video/before and after
It is also recommended that you post video content on your home cleaning company’s website.
Even if you are a first-time customer, the video will help you visualize how the cleaning process will proceed.
In addition to text, the use of visual content such as videos and images is effective from an SEO perspective as it has the potential to meet the needs of a variety of search users.
It would also be a good idea to include images that show the before and after and cleaning process.
Reservation calendar
If you have a reservation calendar, you can see in advance the dates and times when reservations are available.
Therefore, the hurdles for inquiries and requests can be lowered.
Make it easy for site visitors to make reservations and make inquiries.
5. [Blog article] Create high-quality articles that meet search intent
It is also effective to set target keywords and write blog articles.
The more articles you have, the more entry points your site will get from search engines.
Create “column” and “blog” categories on your homepage to increase the number of useful articles for your customers.
The key is to think carefully about what your customers or potential customers are searching for (search intent).
Simply put, a search engine is a “Q&A system.”
It is important to understand the “questions” and “concerns” contained in the search keywords, and then provide “answers” that will leave the searcher 120% satisfied.
For example, if you write an article using the keyword “air conditioner odor removal”.
When you think about the search intent, you can imagine that someone is worried about, “My air conditioner stinks. What can I do to get rid of the smell?”
This is just an example, but if you create an article with the following structure, you will be able to answer most of the questions that search users have above.
6. [External measures] Collect backlinks
A “backlink” is a link to your website posted on an external website.
Google interprets backlinks as “votes” when evaluating websites.
Therefore, the more links you receive from other websites, the better your ranking will be.
Examples of ways house cleaning companies can proactively increase backlinks include:
To be clear, links posted on press release sites and portal sites can hardly be expected to have any SEO effects.
However, there is a possibility that individuals or companies who see the press release site or portal site will post a link to your site on their own website (secondary spread).
Links obtained through this kind of secondary diffusion fall under SEO-effective backlinks.
It is a good idea to try to increase the exposure of your homepage on the Internet.
7. [Map Measures] Work on Google Map Marketing
When you search for “house cleaning + area name”, a map will often be displayed.
There is data that 42% of searchers click on information within this map frame when searching for a region (=local search) like the one above.
reference: Backlinko – How People Use Google Search (New User Behavior Study)
Therefore, if you can rank high on the map, it will be easier to approach customers who are looking for a house cleaning company in their area.
Google Map Marketing requires the following measures.
- Fill out your Google Business Profile
- Collect and respond to reviews
I will briefly explain each.
Fill out your Google Business Profile
Google Business Profile(formerly Google My Business) is a free business information management tool provided by Google.
The information listed here will greatly affect your ranking on the map.
With your Google Business Profile, you can set all kinds of information, including your business name, category, business hours, address, and website.
Be sure to fill in all the information and keep it up to date.
You can also upload images to your Google Business Profile.
Make sure to include images that will be helpful to search users.
Collect and respond to reviews
Reviews are a factor that influences map ranking.
If a product has a large number of reviews or has a high review rating, it tends to rank higher.
Of course, you need customers to post reviews, so please use the following methods to request them.
*Please note that Google’s policy prohibits offering benefits or rewards to people to write reviews.
Also, don’t forget to respond to reviews.
Reviews on Google Maps are often seen by other users, so responding honestly will increase the credibility of your company and services.
I have introduced 7 methods above.
[Summary] House cleaning companies can also use SEO to attract more customers from their homepage.
We have introduced 7 important SEO measures for house cleaning companies.
First, try taking the measures you can take from the above.
SEO is a medium- to long-term measure, so you may not see results right away, but if you steadily build up your reputation with Google, you will be able to attract customers stably.
If you have any troubles while working on SEO, please feel free to contact us at any time, as we think we can help.
