What is the relationship between SEO and number of keywords? Correct usage of keywords that you may not know about

“I want to know the relationship between SEO and the number of keywords.”

Isn’t that what you’re thinking?

There are various ideas regarding the number of keywords, such as “The number of keywords is important for SEO” and “The content rate of keywords must be within XX%”.

As a result, many people may not know which information is true.

Therefore, in this article, we will explain the “relationship between SEO and keywords” and “correct usage of keywords” as of June 2021.

By reading this article, you will be able to understand the relationship between SEO and keywords and perform more effective SEO.

If you are in charge of SEO, or if you have just started SEO but are worried about the number of keywords, please use this as a reference.

Relationship between SEO and number of keywords

Without a proper understanding of the relationship between SEO and the number of keywords, it will be difficult to achieve SEO success.

Therefore, in this chapter, we will explain in detail the relationship between SEO and the number of keywords.

There are three things you should understand:

I will explain each.

There is no need to be conscious of the number of keywords included in a web page.

The first thing you should know is that you don’t need to be conscious of the number of keywords included in one web page (content).

There is a rumor in the SEO world that it is better to increase the number of keywords included in your web pages, but this is incorrect in the current SEO world.

It is true that there was a time in the past when it was possible to rank high on a web page by including many countermeasure keywords.

However, in 2012, there was an algorithm update called Panda Update, and it is no longer possible to rank higher by simply increasing the number of countermeasure keywords.

Simply put, the Panda update is an update that lowers the search rankings of low-quality content.

With this Panda update, pages with high keyword content and automatically generated pages are less likely to appear at the top of search results.

In other words, the arguments that “we should increase the number of countermeasure keywords on web pages” and “web pages should include countermeasure keywords in about XX% of the total number of characters” are incorrect in terms of current SEO.

Therefore, there is no need to be conscious of the number of keywords now.

If you increase the number of keywords unnecessarily, Google may judge that it is a malicious measure, and you may receive a penalty.

Try to write keywords as naturally as possible, such as “used as a subject” or “used in a related topic.”

One keyword for one web page

Set only one countermeasure keyword for one web page instead of multiple keywords.

There are surprisingly many people who have the wrong interpretation of this.

The premise is that each search keyword has a user’s search intent.

In SEO, it is important to understand search intent and create content that solves users’ concerns and questions.

Search engines such as Google also determine search rankings by understanding the user’s search intent and content content.

Nevertheless, if you set multiple countermeasure keywords on one web page, the content may become blurred or the content may differ from the user’s search intent.

As a result, there is a high possibility that your website will not be ranked high.

For example, if you want to rank the website of a dentist in Tokyo for the keywords “Tokyo Orthodontics” and “Tokyo Tooth Extraction”.

The web page for “Tokyo Orthodontics” and the web page for “Tokyo Tooth Extraction” must be separate.

This is because orthodontics and tooth extraction require different information.

Therefore, focus on one keyword per web page.

At the website level, the more keywords you target, the better.

At the web page level, you should focus on one keyword, but at the website level, it is better to have more keywords.

Simply put, the website level means, “Let’s create a lot of content on the website to rank high in SEO.”

If you increase the content that ranks higher in SEO, the number of entrances to your website will increase by the amount of content, and you can increase access.

However, as mentioned above, “one web page deals with one keyword,” so if you create content for only one keyword, you will not increase the number of entrances to your website.

If there are fewer entrances, there will be less impact on access, and the contribution to business will remain low.

Google also evaluates not only the amount of information on a web page, but also the overall information on a website.

Therefore, by increasing the content of various keywords on a website, it may be evaluated that “this site is a specialized website with a wealth of information in this field,” and it may be easier to rank higher in SEO. is.

Increase the number of entrances to your website by creating web pages with various keywords on your website.

Correct usage of keywords in SEO

Next, we will show you how to use keywords correctly for SEO success.

You don’t have to worry about the number of keywords, but it is very important to use keywords correctly for SEO to be successful.

I will explain each in detail.

1. Include countermeasure keywords in title tag and h tag

The most important way to use keywords is to include the countermeasure keyword in the title tag.

Search engines read information from the title tag to understand the content of the web page.

Therefore, if the title tag does not contain keywords, the relevance to the search keyword cannot be correctly shown to search engines, making it difficult to rank higher.

Also, if the title does not include keywords, it will be difficult for users to judge whether the content will solve their problems.

To help you understand better, let’s take a look at an example title using “Number of SEO Keywords.”

In this way, titles that include countermeasure keywords and titles that do not include them leave people feeling like, “I don’t know what the web page is about,” or “I don’t know if it will solve my problem.”

It is important to include keywords in the title to convey information correctly to search engine users.

In addition to the title tag, include keywords in the h tag as well.

H1 and H2 tags are especially important for SEO.

Although not as much as in the title tag, include keywords in the h tag as much as possible.

2. Include suggested keywords and related keywords in the h tag

In addition to countermeasure keywords, include suggestion keywords and related keywords in the h tag.

An overview of suggested keywords and related keywords is as follows.

You can see that different keywords are displayed even for the same keyword.

The reason for including suggestion keywords and related keywords in the h tag is that the information is likely to be highly related to the countermeasure keyword, and the information is likely to be information that users want to know.

For example, for the keyword “wisdom tooth cost”, the following suggestions and related keywords are available.

Also, the higher the search volume for suggestions and related keywords, the more users are likely to be looking for that information.

Therefore, prioritize keywords with the highest search volume by including them in the h tag.

In the case of the above example, we would include information such as “Will my face swell if I get my wisdom teeth removed?” “At what age do wisdom teeth start to grow?” “Will my face become smaller if I get my wisdom teeth removed?” That would be good.

By the way, this article includes suggestions and related keywords as shown below.

Including suggestions and related keywords in the h tag like this can improve your rankings from Google and users.

You don’t need to include suggestions or co-occurrence words in every heading, but if there are headings that you think could be included, be sure to include them.

If you don’t use the

3. Check for co-occurring words and check for missing topics

Another way to use keywords that you should know is to “compare co-occurring words with your company’s content and check to see if any information that users want to know is missing.”

Co-occurring words refer to keywords that are often used together with a specific keyword.

For SEO, understand the keywords that are often used together with the target keyword.

By checking whether co-occurring words are included in your content, you can avoid omitting information that users might want to know or topics that are considered important for the topic.

For example, the following co-occurring words for the keyword “How to choose a dentist” include:

In this example, the most frequently used co-occurring word with “How to choose a dentist” is “tooth decay,” and the second most common co-occurring word is “periodontal disease.”

The more frequently a keyword appears, the more likely it is to be used together with the keyword “How to choose a dentist.”

In other words, if you are aiming for a high ranking in “How to Choose a Dentist,” you will need to mention the names of diseases such as tooth decay and periodontal disease.

Also, since there is a co-occurring word “point”, it may be good to have content that explains the key points in choosing.

In this way, make sure to use co-occurring words wisely and make sure there are no omissions in your content.

Two tools to check the number of searches for keywords used for SEO measures

Lastly, I would like to introduce two tools that can be used to check the search volume of keywords.

Both tools are free to use, so please give them a try.

We will explain the characteristics of each tool.

Tool 1. keyword planner

Keyword Planner is a tool within Google Ads.

Anyone can use it for free by registering with a Google account and Google Ads.

Follow the steps below to check the search volume of a keyword using Keyword Planner.

1. Open Keyword Planner and select “See search volume and forecast data” on the right.
2. Enter the keyword in the input form that appears and click “Start”.
3. The entered keyword and search volume will be displayed.

If your account is running Google ads, detailed numbers will be displayed.

If you use Google Ads, log in with the account you use Google Ads to use.

Google Ads can be accessed from the link below.
Google Ads

Tool 2. Ubersuggest

Ubersuggest is a free SEO tool.

In addition to checking the search volume of keywords, you can also do website research.

There are various other functions, but this time I will focus on how to check the search volume of keywords.

Unlike Keyword Planner, Ubersuggest is a tool that allows you to easily check the search volume of a single keyword.

Therefore,

• If you want to check the search volume of many keywords, use “Keyword Planner”
• If you want to check the search volume for a single search keyword, use “Ubersuggest”

You can also separate the usage.

Here’s how to check the search volume of a keyword on Ubersuggest.

1. Access Ubersuggest and enter the keyword you want to search in the input form.
2. Search volume is displayed.

In addition to search volume, Ubersuggest also allows you to check suggested keywords and related keywords.

However, if you have a free Ubersuggest account, you can only use the search function up to three times a day.

It’s a bit inconvenient that you can only search three times, but Ubersuggest has a lot of useful features, so if you’re interested, please give it a try.

[Summary] The number of keywords has no relation to SEO on a web page basis

SEO is only possible when there are search users and search keywords.

However, just including a lot of keywords is not enough.

Around 2010, there was a time when it was possible to rank higher on a web page by increasing the number of keywords on the page, but this is no longer effective with current SEO.

If you are doing SEO, we recommend that you avoid stuffing your web pages with too many keywords.

If you increase the number of keywords unnecessarily, you will be subject to a penalty, and your website may not be displayed on search engines, let alone ranked higher.

When performing SEO, use keywords correctly as introduced in this article to create content that satisfies users’ search intent.

The higher the search volume for each extracted keyword, the higher the demand for the information.

Use the tools we introduced this time to investigate search volume and examine the information users are looking for!

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