What is PageRank? Explaining the relationship, mechanism, and evaluation method with SEO



  • Is PageRank important for SEO?

    What exactly is PageRank?

    If you are reading this article, you must be asking yourself the same questions.

    PageRank is an algorithm that evaluates websites based on backlinks on a scale of 11 from 0 to 10.

    Backlinks are said to be important for SEO, but few people know how they actually affect PageRank.

    Therefore, in this article, we will focus on the relationship between PageRank and SEO, and the mechanism and evaluation method of PageRank. We will explain specific information.

    This article will clarify how you should approach PageRank.

    If you are in charge of SEO at a company or if you are a business owner who is also in charge of your own website, please use this as a reference.

    What is PageRank?

    PageRank is Evaluate a website based on backlinks on a scale of 11 from 0 to 10. Google’s search algorithm.

    PageRank determines what websites are linking to your website and the quality of the outgoing linking sites.

    Google thinks of links in the same way as citations to papers: “Just as great papers get a lot of citations, great websites and web pages get a lot of links.”

    PageRank values ​​could be checked using a tool called Google Toolbar until October 2016, but it has now been discontinued and cannot be checked.

    The reason why PageRank was discontinued was because while there were various algorithms, only PageRank was visualized, which led website operators to misunderstand that PageRank was the only important ranking factor.

    As a result, Google removed PageRank from the Google toolbar as more website operators began using non-essential measures to gain a large number of backlinks.

    However, The PageRank algorithm itself still works .

    For this reason, external linking measures to increase PageRank remain an important measure.

    In the next chapter, we’ll explain how PageRank actually relates to SEO.

    Relationship between PageRank and SEO

    PageRank is a Google algorithm, but it is not clear how much it affects SEO rankings.

    However, according to a study by the American SEO company Moz,“There is a correlation between external links and SEO rankings, with more links leading to higher It is reported that there is a correlation with the ranking.

    It was also reported that 99.2% of the top-ranked websites had external links.
    ​​Can You Rank in Google Without Links? New Data Says Slim Chance – Moz

    In other words, Gathering backlinks to a website is also important to Google, so PageRank that collects backlinks Measures (external measures) can be said to be effective for SEO.

    In the next chapter, we will explain how PageRank works.

    If you want to understand how PageRank works and maximize its effectiveness, please refer to the next chapter.

    How PageRank works

    PageRank cannot be maximized if you simply collect a lot of backlinks.

    PageRank reads the PageRank of the backlink source and determines the strength of the link.

    In other words, by receiving backlinks from websites with higher PageRank, your PageRank will increase.

    PageRank also affects the linked website/web page.

    As a result, it not only affects linked websites, but also web pages within your own website.

    Keep in mind that PageRank affects not only websites but also web pages.

    In the next chapter, we will explain how to evaluate PageRank.

    How to evaluate PageRank

    To summarize what has been said so far, PageRank is determined by the number and quality of links.

    Therefore, the mission to increase your PageRank is tocollect as many links as possible from websites with high PageRank.

    However, this only applies to PageRank.

    A more effective measure for SEO is Get links to websites with strong domain power or websites with EAT >That’s also important.

    Therefore, in addition to evaluating the PageRank, we also evaluate the website’s domain power and EAT.You need to increase your PageRank while also being aware of other indicators.

    As mentioned above, the correct number for PageRank is no longer visible.

    However, it is common to use tools other than Google to check PageRank.

    In the next chapter, we will introduce three tools that allow you to check your PageRank.

    3 tools to check your PageRank

    Next, I will introduce a tool that allows you to check your PageRank.

    The three tools are not Google tools, so the numbers are not correct and the names are different. However, it can be used as a guideline.

    Tool to check PageRank

    • Moz
    • Ahrefs
    • Majestic

    Each will be explained in detail.

    Tool 1. Moz

    At Moz, metrics such as DA (Domain Authority) and PA (Page Authority) are used to determine PageRank. You can check it as an alternative.

    As the name suggests, DA is the domain and PA is the index for the page.

    Both DA and PA are indicated by numbers from 0 to 100, and the higher the number, the better.

    Anyone can check DA by registering for free with Moz.

    There are restrictions, but if you want to check how much DA/PA your site has, please try using it.

    Link Explorer – Backlink Checker with 40T Links! – Moz

    Tool 2. Ahrefs

    At Ahrefs, DR (Domain Rating) and UR (URL Rating) are two indicators that replace PageRank.

    Similar to Moz, DR indicates the strength of the domain and UR indicates the strength of the page.

    In the case of Ahrefs, both DR and UR are indicated by numbers from 0 to 100, and the higher the number, the better.

    Ahrefs does not have a free version, but there is a 7-day trial for $7.

    Ahrefs has a lot of features, so the trial alone is well worth it.

    If you are interested, please give it a try, including indicators and functions other than PageRank.

    SEO backlink analysis/competitor research Tools | Ahrefs

    Tool 3. Majestic

    At Majestic, TF (Trust Flow) and CF (Citation Flow) are two indicators that can be converted into PageRank.

    TF is an indicator of the high quality of websites and URLs, and CF is an indicator of the amount of links to websites.

    Although the meaning of the indicators is different from Moz and Ahrefs introduced so far, we recommend using both as a guideline only.

    Majestic.com: SEO target Link checkers and link building tools

    Now you understand that PageRank is an important algorithm for SEO.

    However, before taking PageRank measures, it is important to understand the precautions.

    In the last chapter, we will explain the points to note when dealing with PageRank.

    Notes on PageRank measures

    One thing to keep in mind when dealing with PageRank measures is that even if your PageRank increases, it does not necessarily mean that you will be ranked higher in SEO.

    It is true that PageRank measures are one of the important measures for SEO, but in SEO, rankings are determined by comprehensively judging various algorithms in addition to PageRank.

    Therefore, increasing the PageRank does not necessarily result in higher rankings.

    Google says to put the user first, so while increasing the PageRank, it is also important to create content that can solve users’ problems and desires, and to quickly do so. It is also important to design a site that delivers the information correctly.

    You need to work on SEO to avoid being too conscious of PageRank measures and forgetting about the users.

    [Summary] PageRank is an important algorithm for SEO

    PageRank is an important algorithm for SEO.

    Since it is an algorithm that is the basis of external countermeasures, it is often given a high priority for countermeasures.

    However,just increasing PageRank is not enough to rank highly in SEO.andYou can not.

    This is because search engines use various algorithms in addition to PageRank, and determine rankings by comprehensively evaluating them.

    Don’t just focus on PageRank; perform SEO with the user first in mind.